Apple Beige, revisited.

Ben Zotto
8 min readFeb 25, 2021

Designer Jerry Manock clarifies the Apple II’s color and production history.

A decade of beige. Photos: Bilby/Wikimedia (Apple II and III), All About Apple (Mac). All images CC BY 3.0.

I recently published a fairly well-circulated investigation on the origins and specific color known as “Apple Beige,” based on a surviving jar of original touch-up paint from the 1970s. This was the shade of the first Apple computer to have a case.

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