What color was “Apple Beige”?

Ben Zotto
8 min readJan 20, 2021

I went looking for a defining color of its era. I found it in an old jar of paint.

Apple’s second computer — its first to have a case — launched in 1977, and that boxy beige Apple II was soon everywhere: in classrooms, living rooms and offices. At the vanguard of a generation of personal computers to come, it featured a particular and carefully-chosen beige. But what did that look like? Those first machines — the ones that have escaped landfills anyway — have shifted in color over 40 years. The documented public record is sketchy and confused. But I stumbled upon a way to…

--

--