NFTs are a goddamn disaster right now

Ben Zotto
10 min readMar 18, 2021

Digital art and collectibles are a rich vein of opportunity, but this isn’t the way.

I don’t live under a rock, but I’d never even heard of “NFTs” until about a month ago, and now they are absolutely everywhere. Mainstream artists and pop acts are “minting” digital collectibles, artists are auctioning off image files for tens of millions of dollars. Very few trends emerge so widely this without pointing toward some problem that wanted solving. But the current ecosytem springing up around NFTs is a confusing mess, slow and expensive.

--

--